Wednesday, 27 November 2013
Dredd is a 2012 British-South African science fiction action film directed by Pete Travis and written and produced by Alex Garland. Originally it is based on the 2000 AD American comic strip 'Judge Dredd' and its eponymous character created by John Wagner and Carlos Ezquerra. Karl Urban stars as Judge Dredd, a law enforcer given the power of judge, jury and executioner in a vast, metropolis called Mega-City One that lies in a post-apocalyptic wasteland. Originally being a British comic strip, this British remake was not as well known to British audiences due to their lack of knowledge about the origin of Judge Dredd. The ‘Dredd’ remake earned $23,153,028 internationally consisting of 6.9 million dollars earned in the UK. However, with an overall film budget of 45 million dollars, the film makers lost over 22 million dollars after 6 months of the film’s release. Over 25 million dollars was spent on marketing for the film, in attempt to reach a wider audience.
In an attempt to boost the potential of a film, well-known actors are used to gain interest of potential audiences. This is one of the crucial steps that Mark Kermode (British film critic) believes that could make or break a large blockbuster. The nationality of an actor can help to gain the interest of a certain country, and in this case Karl Urban was used as a leading role. He is famously known for being in films such as; The Lord of the Rings trilogy, Star Trek, The Bourne Supremacy, and RED, and this has caused him to become recognisable well known worldwide. However, in these films he is not the leading role, unlike Dredd. This can help gain potential audiences internationally; however more famously known actors could have been used to star in the film to boost audience potentials even further.
The use of advance filming equipment can increase a films budget dramatically, and this is why critics believe that 'Dredd' flopped at the box office. The film was shot digitally in 3D using RED MX, SI2K and Phantom Flex high-speed cameras. Certain 2D elements were converted to 3D in post-production. Filming in 3D is a very expensive process and watching films in 3D in not always a popular option for potential audiences. This lost a large amount of possible viewers, and also affected the overall budget of the film dramatically. The film was given an 'R' rating; this limited the age of viewers especially as comic book films are mostly appreciated by younger generations, and also affected the performance in cinemas. By aiming the film towards adults, this further decreased audience potential by at least half. The adult targeting was also show by the wide use of violence, and violent references.
- Use more reference to Mark Kermode (British film critic)
- Make a tighter comparison between the Dredd and The Dark Knight
- Be more specific about audience
- Define what makes the film 'British'
- Make direct contrast to Dredd
Tuesday, 26 November 2013
Screen Yorkshire has been running for over ten years, with an aim to not only provide support for Britain within the film industry, but to make Humber and Yorkshire the most sought after destination for productions in the UK. Investments made by Screen Yorkshire are purposely made to develop talent and content in specific films they target. This is the largest organisation in the UK that invests in content (£15 million). Investments are made on market rate commercial terms with an intention to make sure investment returns are going to produce a legacy fund to support the development of content and production for TV and Film in Yorkshire.
Screen Yorkshire also run highly regarded talent schemes, such as 'The List' and 'Triangle'. The idea behind these schemes is to encourage national and regional talent to progressively excel in the TV and Film industries.
-A Passionate Woman
-The Damned United
-This is England '86